Barclays Wealth

Investment Philosophy

Our appreciation that every investor is unique and complex has led us to develop a highly innovative Investment Philosophy. We believe it  significantly improves the management of private client investments.

The Investment Philosophy combines rigorous client assessment and advanced portfolio construction techniques to tailor the performance we aim to deliver for each client. The result is a performance profile that creates the confidence and comfort necessary to make the right decisions in both smooth and turbulent times, so as to improve performance over the long-term.

Our investment philosophy has three main components:

1. Reveal your unique financial personality

We employ a team of behavioural finance experts to design and continuously improve our method of assessing your financial personality precisely. We identify the traits that describe how you as an individual perceive, react to, and handle financial decisions. Together, these traits form a high-resolution picture of who you are and how you relate to your wealth.

For further information on the importance of behavioural finance, please take a look at our Optimal Behaviour research briefs.

2. An innovative portfolio structure that reflects your financial personality

Our novel investment portfolio structure segregates investments by their objectives and time horizons. The resulting portfolio maximises return on your attention and effort, increasing your ability to manage all aspects of your wealth.

Using the insights from your financial personality, we also recommend a tailored blend of investment styles that suits your objectives and personality, creating an investment strategy that aims to provide short-term comfort and long term achievement. At the same time it ensures that you are positioned for the best possible return given the amount of risk appropriate for you.

3. Use advanced investment technology throughout

We are committed to using the asset management industry’s most sophisticated tools and techniques to develop and implement a range of investment styles that are appropriate for your financial personality. We use these techniques in every stage in the process, from financial profiling and portfolio construction to investment selection. We also apply these to strategy and portfolio blending, investment research and risk management.

Download our brochure to learn more about the Barclays Wealth Investment Philosophy.